If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognisable from what it was a decade ago.
Social media has become an integral part of the online marketing world. It allows businesses to engage with their audiences and promote their products and services through multiple channels. Now, more than ever, it is more important that businesses and marketers understand social media marketing basics.
Whether you’re just getting started and feeling like you’re all over the place with all the information around you or you have years of experience, we’ve outlined below what social media marketing is and why it is essential for your business’s success.
What is Social Media Marketing?
Social media marketing (SMM) refers to the use of social platforms, like Facebook, Instagram & LinkedIn, to promote a brand, market specific products and services, or attract new leads. The possibilities are endless and boosting your online visibility and brand credibility couldn’t be easier.
The most popular social channels used today are:
What Are The Benefits Of Social Media Marketing?
Did you know that there are currently 4.7 billion social media users? That’s 59.0 percent of the total global population! These users spend an average of 2 hours 30 minutes per day scrolling through these platforms. (source: https://datareportal.com/social-media-users)
One of the major advantages of SMM is that it’s completely free and easy to manage compared to other strategies such as paid ads and email marketing. It also opens doors to a much wider audience.
However, even more importantly, social media marketing can yield long-lasting results over a much shorter period of time. For example, SEO often takes up to six months to generate those first leads. With SMM, however, you can drive visitors to your site within your first few weeks.
Get Started With Social Media Marketing Basics
Every company using social media channels is fighting for attention, and only the best brands will rise to the top, so get your game face on. The steps below are essential regardless of your goal, as each step is a vital part of your overall SMM strategy.
TO CONCLUDE,
like any marketing strategy, social media marketing is going to take time and effort. Keep in mind that you may not see results in your first few weeks whilst you’re still exploring different platforms, but be patient and believe in what you are sharing; your numbers will improve.
Need help getting started with social media marketing? Schedule a call with us and we’ll help you figure it out.
