The journal
Blogs
Thoughts on branding, design, content and social — straight from the squad.
The Art of Branding: Building a Memorable Identity
Creating a brand that stands out in the crowd is an art form in itself. The art of branding goes beyond logos and colour schemes; it delves into the realm of emotions, perceptions, and lasting impressions.
1 Apr 2024
Is it Time to Rebrand? Embracing the Imperfections and Crafting a Fresh Identity
Brands are constantly evolving, making it inevitable that at some point in its journey your brand will need a refresh. If you’re feeling a bit uneasy about your current branding, there’s probably a legitimate reason for it.
21 Mar 2024
The Power of Storytelling in Marketing: Crafting Compelling Narratives
Amidst the whirlwind of digital advertising, data analytics and social media campaigns, the old-fashioned art of storytelling remains an essential tool. Creating a lasting brand story has the potential to captivate your audience, evoke emotions and establish a deeper connection with your customers.
23 Feb 2024
First Impressions Count: What does your Logo say about your Business?
In the vast landscape that is the world of business, the importance of a first impression cannot be overstated, and often that initial interaction begins with your logo. It serves as the visual ambassador of your brand, conveying a message before a single word is spoken.
12 Feb 2024
The Silent Killers: Overlooked Web Redesign Mistakes That Can Tank Your Site
Having a well-designed website is crucial for success. It serves as the digital face of your business, and a well-executed redesign can breathe new life into your online presence.
17 Jan 2024
How to give Maximum Magic to your Facebook Business Page
Looking to maximise your Facebook Business Page? Of course you are.
6 Dec 2023
Decoding Brand DNA: Unveiling the Contrast Between Brand Identity and Brand Guidelines
Welcome to the world of branding, where every curve, colour, and character carries the power to shape perceptions and create lasting impressions. In the bustling realm of marketing and design, two terms often intermingle but possess distinct roles in shaping a company’s image: brand identity and brand guidelines.
21 Nov 2023
5 Tips for Balancing Social Media Connection with Mental Health
We all love a good scroll, don’t we? Most of us find ourselves going down social media rabbit holes on the daily.
21 Nov 2023
Unlocking Social Media Success: The Power of Social Listening
Perhaps you can proudly declare that you listen actively and communicate clearly in your personal and/or work relationships, but are you as effective a listener when it comes to your brand’s audience? Today consumer conversations are more direct than ever thanks to social media being such a huge part of our lives.
6 Nov 2023
Quit Chasing Likes and Start Nailing the Big Wins
Social media has become a core part of our lives, with people and businesses alike tapping into its potential for connection on an unprecedented scale. However, it’s easy to get lost in the pursuit of likes or followers, metrics often seen by users as markers of success.
13 Oct 2023
Seeing Beyond the Pink: Graphic Design's Role in Unmasking Pinkwashing in October
In the world of marketing and design, colours play a pivotal role in shaping our perceptions and emotions. One colour that frequently takes the spotlight in October is pink.
2 Oct 2023
Typography: Because Words Matter
Have you ever stopped to think about how much we are surrounded by letters? Typography is everywhere we look, from the ingredients on a food package to the signs on our daily commute.
29 Sept 2023
Web Wizardry: Supercharge Your Online Presence and Crush the Competition!
In today’s business landscape, a strong online presence is crucial. Every business needs a website that showcases their portfolio, services, and contact information.
2 Aug 2023
Crack the Code: Crafting a Killer Marketing Resume for Ultimate Job Domination
Are you looking to get hired in the world of marketing? A successful resume is key.
20 Jul 2023
5 Tips for Small Business Owners on Finding & Reaching the Right Audience Online
Breaking into the digital world can seem like a daunting task for any new business, but don’t let it be! Take advantage of smart SEO and social media tactics to get your products or services in front of more customers.
10 Jul 2023
6 Key Steps to Building a Solid Marketing Campaign
Planning a successful marketing campaign requires more than just hoping for the best – it takes careful consideration of many factors. If you’re looking to maximise your chances, here are 6 essential elements to consider in order to create an effective plan that will help bring your business into the spotlight and attract customers.
10 Jul 2023
A Marketer's Guide to Generation Z: Cracking the cool kid code
Generation Z is the largest generation globally, surpassing even the mighty Millennials. Ignoring them in your marketing efforts would be like trying to hide a dinosaur in a bathtub.
10 Jul 2023
The 7 Principles of Design: The Low-down on Creating Stunning Content
Design is more than just creativity. It requires a deep understanding of the fundamental principles that allow for impactful and visually pleasing compositions.
3 Jul 2023
Avoiding the Panic: Creating a Yearly Social Media Calendar
“We have no post for tomorrow. What shall we post about?”.
4 Apr 2023
Want to Sell your Products and Services Online? Here’s All You Need to Know
An e-commerce website is an excellent tool for businesses that sell products or services. The great advantage of having one is that it facilitates the buying and selling process, both for you and your customer.
15 Mar 2023
Marketing for Social Media? Here’s How to Succeed
Non-marketers think social media is a walk in the park, up until the point they actually get started on it and realise the volume of work that it entails. Social media management involves juggling content for multiple platforms as well as staying on top of community responses and tracking performance, which is why it’s important
2 Mar 2023
The Social Media Checklist Every Marketer Needs
As a marketer, you’ve got far too many things on your plate to be able to just remember them without assistance. This is exactly why checklists exist.
1 Mar 2023
4 Steps for Creating a Consistent Content Strategy
You want to put your brand out there and be ‘present’ online, but you’re not sure what to post nor when to post it. Crafting a successful content strategy can seem intimidating at first, but as with most great challenges in life, it just needs to be taken step by step.
24 Feb 2023
Exploring the Influencer Market
With so many companies jumping on the influencer bandwagon, it’s no secret that incorporating content creators into your marketing plan can be an effective tool. But is it for everyone?
21 Feb 2023
Social Media for your Business: Everything you Need to Know
Is your brand present online? Is social media part of your marketing strategy?
21 Feb 2023
It's time to boost your business: Marketing Tips for SMEs
We’ve put together a quick guide listing some of our best marketing tips that won’t break the bank, perfect for promoting your small business, generating sales, and driving growth.If you want to expand your reach fast, investing a little money can go a long way. But fear not; we’ve listed tips that will help you
14 Feb 2023